Epilepsy Foundation — Matty Mitchel

Existing Logo

New Logo

Epilepsy Foundation Rebrand

Project Type

Design for Good: Rebrand

Tools

Adobe Illustrator

Adobe Photoshop

Deliverables

New Brand Identity

Desktop Website - Single Scroll Page

Mobile Website - Single Scroll Page

Social Media Page

Supporting Promotional Items

Project Brief

This project was a “design for good” project. The objective of this project was to create or revise a brand identity for an organization, institution, or advocacy group of our choosing. We were asked to think about the types of brands that are most needed today and how we –as designers– contribute to improving our collective experiences. It was important to think about environmental, social, philanthropic, reconnecting a divided nation, raising awareness for marginalized groups, civil rights, etc. We were also asked to approach the project with a human centered process, focusing on the intended audience of the brand and how the brand intends to benefit that particular audience.

Solution

For this project I chose to rebrand San Diego County Epilepsy Foundation. The Epilepsy Foundation is an organization that is focused on creating an inclusive world for people who are affected by epilepsy. I chose this organization because my older brother has been a part of the organization for many years and I have observed some aspects of the organization that can be improved. With this rebrand, I wanted to make the organization appear more fun and eye-catching, appealing to a young adult audience. The existing organization has a clinical and serious feel to it and with this rebrand I wanted to shine more light on the community building programs that the organization has to offer. With this rebrand, I wanted to highlight the social events that are offered, as well as other ways people can become involved with the epilepsy community in San Diego.

Design Process

Inspiration

Mission

The San Diego Epilepsy Foundation is a non-profit organization that offers free help to anyone who is effected by epilespy and seizures. We work with the community to help overcome the challenges of living with epilepsy. We work with individuals who have epilepsy, family and friends of people with epilepsy, as well as others who want to become better educated about epilepsy.